Excellent time management to complete your site on time - especially considering your domain file was lost and you had to basically start again.
Very good consideration of the target audience and industry context. Excellent presentation of work.

Need to sketches/work in progress

Target Audience

From looking at my findings from my 2 Surveys I can now get a reasonable understanding to who my target audience will be.

Firstly in terms of age I will be aiming to create the website for a young adults between 19-27, as from our research from our surveys it came back with a this age. This means that it must be easy to understand but also have enough detail, text and picture wise to be eye catching for the audience to carry on navigating through my website. As we have a young adult audience, the design of the text and how the information is portrayed must be thought through as there must be enough detail there and of a high standard to keep the audience reading and interested in my website.
Our target audience is balanced between male and female, however my research from my internet usage survey shows that males are using the internet slightly more than females so when I design the website I must take into consideration that in terms of gender it is fairly balanced.
In terms of my target audience relating to ethnicity I feel that it is all ethnicities as we live in a multi-cultural society and that I can’t really single a certain ethnicity as it could be any.
In terms of class I also see it in another way and relate this topic to income as I feel these two links closely together. My survey found that my target audience will have a relatively high income as they will need to have money in their pockets if they want to be able to afford to buy cigarettes, tobacco etc. But in terms of class I feel that my target audience would be middle working class as they will need to be working to earn money to pay for there habit but also in that middle bracket to have the access to go online and view websites similar to mine. Whereas maybe a higher class person may just pay someone or a company to find out or help them stop. And vise versa a low class person may not have the availability to find out about these services.
In relation to this I feel that my audience are 'Experiencers' and the definition for this is,
' These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour to physical exercise and social activities. They are avid consumers, spending heavily on clothing, fast-foods, music, and other youthful favorites, with particular emphasis on new products and services.'
I feel this is the correct title for my audeince as I feel it fits all the demands of experiencers.

Pictures I will use on my website

These will be the pictures I will use on my website, this pictures are related to smoking and this will help me to display information on my website.

Survey on Smoking

Here is another survey I constructed to find out more about smoking relating to the public:

Survey Findings

Here is the results of my findings from my internet usage survey:

The main age was 20-27 however most of the boxes were ticked when counted up at the end. So in terms of who I will be targeting I cannot say in terms of age becuase our results showed a range of age. Even though 20-27 was selected more but only just. Therefore when considering my target audience I must take that it is a broad age into consideration.

The results for gender were about 60% Male and 40% female. This shows me that more males are using the internet at this current time.

The ethnicity results was fairly broad as we now live in a mixed society.

Most people use the internet for information and for socializing from the results of my survey. I feel this is because people want to know what is happening around them and what might be affecting them in terms of information. But in terms of socialising, this is growing in popularity as the years advance.

From the results I got postive feedback on asking whether they support any causes or charities. About just over 60% said they support a charity. And in relation to that they would use the internet as there first source if they needed information on that topic. But alot of people didnt use the internet to support charities.

The majority of people ticked the box simple and easy to read box and I feel that is the most importnat criterea for a website as without this the audience will not carry on reading it.


This is the Survey I gave out to the public to gain infomation on internet usage:

Advertising Agencies Research

An example of an Advertising agency is TGB London, who are a full service, digital advertising agency who have one single aim: to deliver 'measurable results' that make a real difference to our clients' bottom line. The company started six years ago by the Managing Director Simon Mansell and they had a turnover of £12.57 million in the last year.
They were ranked #11 in NMA’s Top 100 Interactive Agencies in 2008.

Bartle Bogle Hegarty is a British advertising agency, responsible for some of the more notable advertising campaigns of the last twenty years.

The BBH is associated with three different charities, which are St john ambulance, Bernardos and child bereavement charity.

Researched websites

Website research findings

From researching many stop smoking and other charity websites I have found that the majority of them follow the basic conventions of, have a title positioned at the top of the page, having tabs ruinning along the top of the page and some to either sides, sticking with certain colours and mainly using either 2 or 3, including images, including either factual text or text that navigates you through the website. These are the main conventions I have found whilst researching.

A lot of the websites that I looked at involved the colour blue on the page and I feel they have down this to have a carm feeling about the page and to make the reader feel relaxed and confident about reading the information.

Every site has placed the title at the top of the page normally along side the websites logo or slogan. For example ‘Can stop smoking’ doesn’t use a logo instead it has the slogan, ‘Get ready for a change’.

The websites I looked at all had information tabs at the top so it makes it easy to navigate through the website without having to search through pages looking for what you need. Instead they are well positioned and the typography included in them is spot on to catch the readers eye.

All of the websites include images on their homepage, more some than others. The ‘Niquitin’ website has used cartoon pictures instead of real photographs on there homepage and I feel this is the wrong decision made. I feel that the audience they are targeting would prefer real pictures as they probably feel that cartoons is not suitable to what the task is of stop smoking.

I feel if you want to attract your audience you must stick closely to the conventions of a charity website. Unless you feel that your target audience challenges the needs to include some of the conventions. For example if your audience are young then maybe cartoon pictures are better than photographs. This may help lighting the mood you are setting.

Web Hosting and Web Domain

Once your website is completed, you must thinkcarefully on how your website will be distributed and get to your target audience. You need to fund your project in order to get it running properly and this is done through web domain and web hosting.

Web Hosting

The service of hosting a site on the Internet making it viewable for other users on the net.

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web.

Domain Name Registration

This is the name given for the address of a website.


£2.99 a year for

£9.99 a year for .com/.net/.org/.tel/.mobl/.eu/.be

£1.23 a year for .info